Rank on Google.
Get Found by AI.
Traditional SEO gets your school on Google. GEO gets your school into ChatGPT, Perplexity, and Google AI Overviews — where the next generation of parents is already searching.
Book a Free SEO Audit →What's Included in SEO & GEO
Technical SEO Audit
Full site audit covering page speed, Core Web Vitals, crawlability, indexation, mobile usability, and structured data — with a prioritised fix list.
Local SEO & Google Business
Google Business Profile optimisation, local citation building, and map pack ranking for "school near me" and city-level searches.
Admissions-Intent Content
SEO blog posts targeting high-intent queries like "best CBSE school in [city]" and "IB vs CBSE vs ICSE" — content that attracts parents at the decision stage.
Generative Engine Optimisation
Structured content, schema markup, and authority signals engineered to get your school cited in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot answers.
Schema Markup
LocalBusiness, FAQPage, Course, Event, and Review schema implementation — making your content machine-readable for both search engines and AI models.
Monthly SEO Reporting
Clear monthly report: keyword rankings, organic traffic, Google Business impressions, AI citation tracking, and next month's priorities.
SEO vs GEO — What's the Difference?
We do both. Here's why both matter.
SEO (Search Engine Optimisation)
- ✓ Google & Bing organic rankings
- ✓ Local map pack ("near me" searches)
- ✓ Blog content driving admission inquiries
- ✓ Long-term compounding traffic
GEO (Generative Engine Optimisation)
- ✓ ChatGPT & Perplexity citations
- ✓ Google AI Overviews appearances
- ✓ Bing Copilot recommendations
- ✓ AI-era brand authority
Frequently Asked Questions
What is GEO and why does my school need it? ▼
GEO stands for Generative Engine Optimisation — the practice of making your school's content appear in AI-generated answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Parents increasingly ask AI assistants 'which is the best CBSE school in Ahmedabad?' before they ever search Google. GEO ensures your institution is the answer they get.
How long does SEO take to show results for a school? ▼
Local SEO improvements (Google Business Profile, local citations) typically show within 30–60 days. Organic search rankings for competitive keywords like "best school in [city]" take 3–6 months of consistent content and technical work. We prioritise quick wins first — local pack rankings, admissions-intent blog posts, and schema markup.
What does Inqrise do for school SEO? ▼
We handle technical SEO audits, on-page optimisation, local SEO (Google Business Profile management, local citations), admissions-intent blog content, schema markup (LocalBusiness, FAQPage, Course), backlink building from education directories, and GEO optimisation to appear in AI search answers.
Can Inqrise help our school appear in ChatGPT and Google AI Overviews? ▼
Yes. GEO is a core part of our SEO service. We optimise your content structure, schema markup, and authority signals so your school is cited by AI models when parents ask education-related questions in your city or niche.
Get Found on Google & AI Search
Book a free SEO audit — we'll show you exactly where your school is missing out.